The Challenge. Napolact, one of the leading dairy brands in Romania, was built on nostalgia and the quest of Romanians to their own identity. The challenge was to help Napolact to make the step from a niche player to a master brand in dairy.
The Solution. Authentic relevance for today, shelf impact and credibility were starting points for transforming Napolact into a master brand in dairy. A new packaging structure was created in order to support a wide portfolio from cheese to drinks. Napolact is distinctive in all segments from cheese to drinks. Delivering the true Romanian taste; creamy and rewarding.