The Challenge. Create an elevating tea range for Pickwick Tea for its Out of Home markets, with special tea blends that encourage consumers to enjoy the moment and experience something new in the world of tea.
The Solution. A tea moment is a welcome break that helps one focus and relax. There are also exceptional ‘tea-worthy’ moments that demand more attention and that have their own unique rituals. For these moments VBAT developed a premium ‘Slow Tea’ packaging range that answers this need.