SNS REAAL

SNS REAAL is one of the Netherlands middle sized financial services companies. It has been stock listed on the AEX since 2006. The two market facing brands, SNS Bank and REAAL Verzekeringen (insurance) have chosen for a provocative brand image. This is totally different to their competitors. The central visual identity element, the Kaleidoscope, was chosen to represent the multi faceted offer from the brand and the many needs of its clients. The group SNS REAAL has a more balanced image; one of solidity and professionalism but without being dull. The recent annual reports reflect this.