The goal of Teleac is to seduce young and old to acquire new knowledge and skills, by playing on the personal need to constantly develop in today's ever changing society.
VBAT revitalised the brand portfolio of Teleac NOT by reducing it from four brands to one. The resulting new brand, Teleac, makes it it possible to capitalize on one single brand. The new logo stands for an active filter through which the viewer can experience more of the world at large. Searching, finding and absorbing new enriching insights are the central idea of this concept.