VEA

VEA is the Dutch platform for communication professionals in the broadest sense of the word. Their logo was designed in the '80s by Teun Anders, one of the founders of VBAT. Now, twenty years later, a new generation at VBAT took out the ellipse-shape of the logo and turned it into a 3D-shaped white ellipse with a colourful inside. Divided in three, every pillar of VEA gets its own part with its own colour: red for the community, green for the profession and blue for the members. The oval shapes come from the ellipse and are used as free organic forms, creating a new, open and innovative visual style.