Vifit was one of the first functional food brands in the Dutch market that was focused on well-being through the improvement of intestinal function with the help of live bacteria. After almost 15 years, Vifit is now an established brand. VBAT’s latest work for Vifit is a total restyling of the whole product portfolio, focusing on a younger target group with an active lifestyle looking for healthy solutions to keep up with their busy lives. With this renewed positioning, Vifit is creating a new space in the functional dairy category since other probiotica drinks mainly focus on health instead of lifestyle.