BrandZ: Graham Sturt interviews Mark van Iterson
BRANDZ: Graham Sturt interviews Mark van Iterson
Kantar’s latest BrandZ has been presented just now: BRANDZ TOP 30 – Most valuable Dutch Brands 2020.
For this edition, VBAT's Creative Director Graham Sturt has interviewed Mark van Iterson, Global Director of Integrated Design at Heineken, on how Heineken balances its unique heritage with its progressive approach to building its brand.
You can find the article in BrandZ here.