New Logo: Johan Cruijff ArenA

New Logo: Johan Cruijff ArenA

New logo: Johan Cruijff ArenA

New logo: Johan Cruijff ArenA

26-04-2018 - VBAT proudly developed the new logotype for the Johan Cruijff ArenA, symbolising the iconic stadium as ‘The Home of Legends’. A stadium where epic events of the past, present and future have and will forge long lasting memories for those who visit it. Its name-giver, Johan Cruijff, is the embodiment of the ultimate legend.

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As one of the most innovative and progressive stadiums globally, and with a major facelift underway, we felt it appropriate to create an identity that reflected this forward thinking attitude.

In doing this we believe we’ve created a futureproof brand identity that heralds the stadiums historic transition from Amsterdam ArenA to the new Johan Cruijff ArenA.