VBAT Blog: Branding: THe black sheep or the hyena? - by Kevin Bos
VBAT Blog: Branding: The black sheep or the hyena? - by Kevin Bos
“A brand functions as the sum total of impressions a customer has based on every interaction they have had with you, your company, and your products.” VBAT's Kevin Bos on how to prevent your brand turning into a hyena. Read more:.